Mirror AI visibility scorecard
A law firm that is almost entirely invisible to AI.
An assistant can tell only that Holloway and Pike is a law firm that has existed since 1998. It cannot say what kind of law, who the clients are, or where the firm practices, because the page barely says.
Holloway & Pike holloway-pike.example
AI legibility
Nearly invisible to AI.
This score weighs the signals AI assistants rely on to read a business: identity, crawler access, structured data, shareability, discoverability, and content structure. It measures how legible you are to AI, not how good your business is.
- Identity40
AI has to guess your core identity from thin or missing tags.
- present:Page title (Holloway & Pike)
- missing:Meta description
- missing:Declared language
- AI access88
No robots.txt blocks anything, so AI crawlers can read you.
- present:robots.txt (none (crawling allowed by default))
- present:AI crawlers allowed
- Structured data0
No schema.org markup, so AI infers everything from prose.
- missing:JSON-LD present
- missing:Business / organization entity
- Shareability0
Shared links look bare, with no card for people or AI to read.
- missing:Open Graph title
- missing:Open Graph description
- missing:Open Graph image
- missing:Twitter card
- Discoverability0
Without a sitemap, AI has to find your pages on its own.
- missing:Sitemap
- missing:Canonical URL
- missing:llms.txt (emerging AI-guidance file)
- Content structure0
Flat or missing headings make AI work to find the point.
- missing:Single clear H1 (found 2)
- missing:Section headings (H2)
- missing:Image alt text (0/1 images)
- missing:Readable text (76 chars)
What AI gets wrong, or cannot tell
- There is no description, so AI has nothing to summarize you with.
- No practice areas are stated, so AI cannot match you to anyone's legal question.
- No location, no attorneys, no contact path that AI can read.
Highest-impact fixes
- Add a clear title and meta description naming your practice areas and city.
- Add LegalService or Attorney schema with the firm's location and contact details.
- Write real page text: who you help, what matters you handle, and how to reach you.
Your turn
See how AI reads your site.
Mirror scores any site for free in a few seconds. If yours has gaps, closing them is exactly the kind of work I do: making a business legible to the assistants people now ask before they ever visit.